16th April 1970, The Led Zeppelin single 'Whole Lotta Love' was certified Gold in the US after selling over a million copies. The single had peaked at No. 4 on the US singles chart. In the UK Atlantic Records had expected to issue the edited version themselves, and pressed initial copies for release on 5th December 1969. However, band manager Peter Grant was adamant that the band maintain a 'no-singles' approach to marketing their recorded music in the UK, and he halted the release.