31st Oct 1974, Led Zeppelin held the UK launch for their new record label Swan Song at Chislehurst Caves, Kent, England on Halloween night. Drinks were served by nuns in suspenders, a naked woman lay in a coffin covered in jelly and naked male wrestlers cavorted in recesses of the caves. Label mates Bad Company, The Pretty Things and Maggie Bell also attended. The launch also tied in with the releases of The Pretty Things new album Silk Torpedo. The label was named after an unreleased Zeppelin instrumental track.